Currently
Jenna Nanpei builds the kind of brand partnerships that make people feel something — and then buy something.
With over a decade at the intersection of sports, culture, and experiential marketing, Jenna has led multi-million dollar campaigns for Jordan Brand, Chase, adidas, and Prudential — from NBA All Star activations and Chase Lounge hospitality at Madison Square Garden to international athlete programming in the Austrian Alps.
Currently, she's building the field marketing function at Cursor, bringing the same cultural instincts that drove $30M+ in partnership agreements to one of the most exciting companies in tech. Her focus: how emerging brands break into sports and culture to build real loyalty with real communities.
She's been the first on the ground, the connective tissue across teams, and the person trusted to own the room — in New York, LA, Berlin, and everywhere in between.
Based in New York. Fueled by running, snowboarding, and the next great relay race.
What’s next
The next frontier for tech brands is sports — and most of them don't know how to show up yet.
I'm focused on building the sports partnership, hospitality, and activations function for a tech company that's growing fast enough to matter and scrappy enough to do it differently. That means developer community events that feel like culture, sponsorships that earn attention rather than buy it, and hospitality experiences that turn users into believers.
If you're thinking about this too — let's connect.
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Jenna Nanpei