Brand Amplification
Jenna has amplified brands through a variety of tactics to provide the consumer a unique takeaway tied to the brand activation.
adidas created a New York City Marathon Holistic Guide in a zine format highlighting their five holistic pillars to help the local community train and race the NYC Marathon. Inspired by movement, this zine showcased insights from experts in each pillar and community photography.
As the brand activation lead, Jenna led the project from concept through execution including:
Concepting and sourcing creative support
Managing, reviewing and editing content
Final creative deliverables
Delivery and distribution to the running community and key stakeholders
adidas Runners
Holistic Zine
Brand: adidas | Agency: act.3
photographer: keith montero | Art direction & Designer: Noel Zheng 
Jordan Brand enlisted Hovercraft Studio’s support in creating a unique invitation to invite the top ranked 60 high school basketball players to the annual Jordan Brand Classic. Hovercraft pitched and lead creative on a one-of-a-kind Jordan branded Rimowa seeding kit invitation.
As the creative project lead, Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Brand-Agency Liaison
Activation concepting & strategizing
Creative production & asset management
Fabrication management
Jordan Brand Classic
Invitations
Brand: Jordan North America | Agency: Hovercraft Studio
creative director: derek leach | Art Director: Alexis quarles
Production Partner: position sports