Jenna has led partnerships ranging from $5K to $30M+ in agreements on behalf both the property side and the brand side. Across a variety of partners from sports, entertainment and local community partners, Jenna has developed and activated partners for unique consumer experiences.
Property Partnerships
Chase is the Marquee partner of Madison Square Garden inclusive of the Knicks, Rangers, Rockettes, The Chicago Theatre and events at Madison Square Garden. This multi-million dollar partnership was developed, managed and activated by CAA Brand Consulting.
As an executive on the Brand Consulting team, Jenna led the entertainment side of the partnership along with the Chase Lounge including:
Strategy and activation at MSG concerts, The Rockettes and The Chicago Theatre
Talent management for Chase entertainment activations (Chase Sound Check)
Strategy and execution for entertainment activations and assets
Strategy and execution for the Chase Lounge at MSG and The Chicago Theatre
Key Metrics: 1B+ impressions 21-22 season | 15 tentpole activations
Chase x Madison Square Garden
Partnership Overview | Entertainment Activation
Brand: chase | Agency: caa brand consulting 
As Chase expanded into new markets, CAA Brand Consulting developed a strategy to connect bankers with local consumers in an authentic way unique to each market through a partnership marketing strategy. In Richmond, VA, Chase partnered with the Virginia Museum of Fine Arts to raise brand awareness within the new market.
Jenna led the partnership from concept through execution including:
Strategy, negotiation and execution of the partnership contracts
Strategy and execution of partnership activations
Partnership and asset management
Partnership main point of contact
On-site and digital production
Key Metrics: 2.5M+ Impressions | 30K+ event attendees
Other partnerships Jenna managed within this project: Walker Art Center, Marbles Kids Museum & The Children's Museum of Pittsburgh
Chase x Virginia Museum of Fine Arts
Partnership Overview | Art to You | Digital Activation
Brand: chase | Agency: caa brand consulting
adidas Runners x Butcher’s Daughter
From the property side, adidas pitched the adidas Runners NYC and LA community to develop an ongoing partnership with local restaurant, Butcher’s Daughter. Included in this partnership was a co-branded adidas Runners bowl, launch parties in NYC and LA and ongoing community events.
Jenna led partnership from the property side focusing on the following:
Strategy, negotiation and execution of the partnership agreements
Strategy and execution of partnership activations
Partnership and asset management
Partnership main point of contact
On-site and digital production
Launch Announcement | Launch Event
Brand: adidas | Agency: act.3
photographer: keith montero
To showcase four NCAA college partnerships, Jordan Brand partnered with Charlotte Sports Foundation to develop and activate a naming rights event - Jumpman Invitational. Jordan Brand activated this partnership with consumer-facing experiential moments, athlete-only experiences and four basketball games.
Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Strategy and execution for experiential moments
Agency management
Creative experiential production & asset management
Fabrication & installation management
Content production & channel delivery
Key metrics: 2 day event | 25M+ social impressions | 10K+ attendees
Jumpman Invitational
Event Recap | Marketing Promotions
Brand: Jordan brand north america | Agency: hovercraft studio
creative director: derek leach | art directors: Alexis quarels & emily mcalister
Production partner: production glue | Programming partners: position sports & limitless