Jenna has lead brand experiences and activations across a variety of brands including experiential pop-up spaces, partnership activations, community events, retail spaces and more.
Brand Experiences
Jordan Brand showed up next door to the high-energy WNBA Live Fan Zone where fans were invited to explore the Jordan Family athletes’ larger-than-life vignettes, create custom apparel and watch the on-court sports programming.
Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Activation concepting & strategizing
Agency management
Sports partnership activation
Creative production & asset management
On-site creative production
Key Metrics: 3 day event | 2,750 fans served | $275K+ sales
Jordan Brand’s Stage23 at WNBA All Star
Pre-Heat | Go Live Asset 1 | Go Live Asset 2
Brand: Jordan brand north america | Agency: hovercraft studio
creative director: Zack teachout | art director: Adam shalz
Production partner: production glue | Programming partners: position sports & obsidian works | content agency: victory
Chase Lounge Launch at Madison Square Garden
To launch the newly renovated of the Chase Lounge at Madison Square Garden, Chase hosted an influencer party for a Knicks game with plus-ups to showcase each always-on aspect of the Chase Lounge. Highlighted areas of the night include Baked by Melissa cupcakes, a New York or Nowhere customization station, a photo moment and a NY local DJ.
As the Chase Lounge project lead, Jenna led the launch activation from concept through execution including:
Chase Lounge Project Lead
Concepting & strategizing
Sports & Entertainment partnership management & activation
Activation programming and planning
Staffing management
Key Metrics: 1 day event | 300 fans served | 50k+ fans served yearly
Sports Business Journal Article | Secret NYC Promotion | MSG Promotion
Brand: Chase | Agency: caa brand consulting
PR partner: FLEISHMANHILLARD | photographer: Keith montero
adidas Runners x
Black History Month TLKS
adidas activated the adidas Runners community, a Global running community focused on culture and performance, to celebrate Black History Month with a TLKS. The activation included a multi-generational panel including two world record holders - Ida Keeling and Coach Sid Howard, adidas professional athlete, Ajee’ Wilson and upcoming star Jaylin Edmunds. Other programming elements included custom adidas Black History Month product, local snacks and community vibes.
As the activations & events lead in NYC for adidas Runners, Jenna led the end-to-end event process of the activation including:
Activation lead
Talent management & logistics coordination
Activation concepting & strategizing
Project management, programming & activation production
Fabrication & installation management
Content Production
Recap & reporting
Key Metrics: 1 day event | 100+ attendees | 10K social Impressions
Brand: adidas | Agency: act.3 | Photographer: Keith Montero 
As a tool to connect with elite high school athletes, Jordan Brand invites the 60 best girls and boys from around the country to a Jumpman sponsored basketball invitational. In 2024, Jordan Brand Classic was hosted at Barclays Center with activations that highlighted the local culture and community.
Jenna led the creative production of this activation from concept through execution including:
Creative Project Lead
Activation concepting & strategizing
Local culture and community liaison
Agency management
Creative experiential production & asset management
Fabrication & installation management
Content production
Final channel delivery
Key Metrics: 2 day event | 30M+ social impressions | 10K+ attendees | 23 total agency & partners managed
Jordan Brand Classic
Event Recap | Marketing Promotions
Brand: Jordan brand north america | Agency: hovercraft studio
creative director: derek leach | art directors: Alexis quarels
key agency partners: becore & playbook sports | content agency: victory
Prudential’s Who’s Your Rock?
at Aspen Ideas Festival
To uplift their 5-year partnership with Aspen Ideas Festival, Prudential developed a wellness space activation for festival attendees to relax in. Centered around their ‘Who’s Your Rock?’ campaign, CAA developed a rock wall for attendees to participate in and a cozy activation space.
As the account manager and project lead, Jenna led the end-to-end event process of the activation including:
Project Lead
Concepting & strategizing
Activation programming, planning & staffing
Recap & reporting
Key Metrics: 7 day event | 300+ attendees | 150+ participants
Brand: prudential | Agency: caa brand consulting
Production partner: ASV