Jenna has uplifted brands with talent partnerships leading strategy through activation. From the strategy side, Jenna has developed plans including researching, pitching and selecting talent that fits each brand campaign. On the execution side, Jenna has negotiated and supported brands with signing talent partnerships as well as managing the assets of each deal.
Talent Partnerships
To activate the Entertainment side of the Chase x Madison Square Garden partnership, the team created Chase Sound Check featuring known and up & coming artists across the country. Chase partnered with Miguel for the Chase Sound Check in Los Angeles.
As the lead of the Entertainment partnership, Jenna lead this project from concept through execution including:
Brand-Agent Liaison
Talent recommendation, research and vetting
Pre-production talent research and interviews
Talent Management and talent point of contact
Pre-production art direction support
Post-production creative review
Final channel delivery
Key metrics: 1 day event | 300 attendees | 1.7M+ social impressions
Chase Sound Check
featuring Miguel
Brand: Chase | Agency: caa brand consulting
Production partner: madison square garden entertainment
As part of the adidas Runners Black History Month activation, adidas invited 2x Olympian, Ajee’ Wilson to speak on a TLKS panel about her experience as an elite runner.
Jenna lead this project from concept through execution including:
Agent Liaison
Talent and agent point of contact
Oversee talent logistics
Pre-event talent brief
On-site talent ROS management
Key metrics: 1 day activation | 4 talent managed | 100 guests | 10K+ Impressions
adidas Runners x Ajee’ Wilson
Brand: adidas | Agency: act.3
panelists: ajee' wilson, Ida Keeling, Coach Sid Howard, Jaline Edmunds
As part of the MSG partnership, Chase sponsored The Chicago Theater. To connect with a younger, more diverse audience, Chase Sound Check featured the up and coming, Beabadoobee at the The Chicago Theater’s very own Chase Lounge.
As the lead of the Entertainment partnership and Chase Lounge, Jenna lead this project from concept through execution including:
Brand-Agent Liaison
Talent recommendation, research and vetting
Pre-production talent research and interviews
On-site brand support
Pre-production art direction support
Post-production creative review
Final channel delivery
Key Metrics: 1 day event | 100 attendees | 500k + social impressions
Chase Sound Check
featuring Beabadoobee
Brand: Chase | Agency: caa brand consulting
Production partner: madison square garden entertainment
Chase tapped into parent influencers and their children to showcase their new Chase First Banking product line. Each family was sent a seeding kit that they promoted in user-generated content across their social platforms.
Jenna lead this project from concept through execution including:
Brand-Agent Liaison
Talent and agent point of contact
Confirm, negotiate and contract talent
Oversee content execution
Post-production creative review
Track and conduct social recaps
Key metrics: 1 day activation | 2.3 M+ social impressions
Chase First Banking x
Parent Influencers
Brand: Chase | Agency: caa brand consulting
content creators: laila ali, Giuliana Rancic, Michelle Robinson (modern day moguls)